[Download] Influence Robert Cialdini PDF - The Psychology of Persuasion
Digital: 336 pages
Publisher: Harper Business; Revised edition
(December 26, 2006)
Language: English
ISBN-10: 006124189X
ISBN-13: 978-0061241895
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Influence Robert Cialdini PDF for offline reading:
The widely adopted,
now classic book on influence and persuasion—a major national and international
bestseller with more than four million copies sold!
Influence, the classic book on persuasion, explains
the psychology of why people say "yes"—and how to apply these
understandings. Dr. Robert Cialdini is the seminal expert in the rapidly
expanding field of influence and persuasion. His thirty-five years of rigorous,
evidence-based research along with a three-year program of study on what moves
people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to
become a skilled persuader—and how to defend yourself against them. Perfect for
people in all walks of life, the principles of Influence will move you toward profound
personal change and act as a driving force for your success.
In this highly acclaimed New York
Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the
field of influence and persuasion—explains the psychology of why people say yes
and how to apply these principles ethically in business and everyday
situations.
You’ll learn the six universal principles of
influence and how to use them to become a skilled persuader—and, just as
importantly, how to defend yourself against dishonest influence attempts:
1.
Reciprocation: The internal pull to repay what another
person has provided us.
2.
Commitment
and Consistency: Once we make a
choice or take a stand, we work to behave consistently with that commitment in
order to justify our decisions.
3.
Social
Proof: When we are unsure, we
look to similar others to provide us with the correct actions to take. And the
more, people undertaking that action, the more we consider that action correct.
4.
Liking: The propensity to agree with people we
like and, just as important, the propensity for others to agree with us, if we
like them.
5.
Authority: We are more likely to say “yes” to
others who are authorities, who carry greater knowledge, experience or
expertise.
6.
Scarcity: We want more of what is less available
or dwindling in availability.
Understanding and
applying the six principles ethically is cost-free and deceptively easy. Backed
by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific
research—as well as by a three-year field study on what moves people to change
behavior—Influence is a comprehensive guide to using these
principles effectively to amplify your ability to change the behavior of
others.
About
Robert Cialdini and his Influence PDF book download
Download
Influence Robert Cialdini PDF for offline reading:
Influence has been listed on the “New York
Times Business Best Seller List.” Fortune Magazine lists Influence in their “75
Smartest Business Books.” CEO Read lists Influence in their “100 Best Business
Books of All Time.”
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies in over 40 languages and is a New York Times Bestseller.
His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Jus
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies in over 40 languages and is a New York Times Bestseller.
His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Jus
Introduction
to Influence PDF download
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Influence Robert Cialdini PDF for offline reading:
I can admit it freely now. All my life I've
been a patsy. For as long as I can recall, I've been an easy mark for the
pitches of peddlers, fund-raisers, and operators of one sort or another. True,
only some of these people have had dishonorable motives. The others— representatives
of certain charitable agencies, for instance—have had the best of intentions.
No matter. With personally disquieting frequency, I have always found myself in
possession of unwanted magazine subscriptions or tickets to the sanitation workers'
ball. Probably this long-standing status as sucker accounts for my interest in
the study of compliance: Just what are the
factors that cause one person to say yes to another person? And which techniques
most effectively use these factors to bring about
such compliance? I have wondered why it is that
a request stated in a certain way will be rejected, but a request that asks for
the same favor in a slightly different fashion will be successful. So in my
role as an experimental social psychologist, I began to research the psychology
of compliance.
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